What software do brokers use to run a brokerage?

CRM and Lead Management Software

Customer Relationship Management (CRM) software is essential for tracking leads, managing contacts, and nurturing prospects through the sales pipeline. Brokers use CRM systems to:

• Capture and organize leads from multiple sources
• Track communication history with clients and prospects
• Automate follow-up sequences and email campaigns
• Manage agent pipelines and conversion tracking
• Integrate with marketing tools and lead generation platforms

Popular standalone CRM options include Salesforce, HubSpot, and Follow Up Boss. However, many brokers prefer all-in-one platforms that include CRM as part of a broader brokerage management system.

Transaction Management Software

Transaction management software helps brokers track deals from contract to closing, ensuring compliance and reducing errors. Key features include:

• Document storage and organization
• Deadline tracking and automated reminders
• E-signature integration
• Transaction workflow automation
• Compliance and audit trail maintenance

Standalone transaction management tools include DotLoop, SkySlope, and TransactionDesk. These tools are critical for maintaining compliance and ensuring smooth transaction processing.

Commission Processing Software

Commission processing software automates the calculation and distribution of agent commissions, reducing errors and administrative burden. Features typically include:

• Automated commission calculations based on split structures
• Support for complex split scenarios (team splits, referral fees, etc.)
• Integration with accounting systems
• 1099 form generation
• Payment processing and tracking

Many brokers use specialized commission software or rely on their all-in-one platform to handle commission processing automatically.

Agent Management Software

Agent management tools help brokers onboard, train, and manage their agent teams. These systems typically provide:

• Digital onboarding workflows
• Performance tracking and reporting
• Training and certification management
• Communication and collaboration tools
• License and compliance tracking

Effective agent management software improves retention and helps brokers scale their teams efficiently.

Marketing and Communication Tools

Brokers use various marketing tools to generate leads and communicate with clients:

• Email marketing platforms (Mailchimp, Constant Contact)
• Social media management tools
• Website builders and content management systems
• Text messaging and communication platforms
• Marketing automation software

These tools help brokers maintain consistent branding and reach prospects across multiple channels.

All-in-One Brokerage Platforms

Instead of managing multiple separate tools, many brokers choose all-in-one platforms like Brokurz that consolidate all essential functions into a single system. These platforms typically include:

• CRM and lead management
• Transaction management
• Commission processing
• Agent management
• Marketing tools
• Analytics and reporting
• AI-powered automation

All-in-one platforms offer several advantages: unified data, seamless workflows, lower total costs, easier training, and better user experience. They eliminate the need to integrate multiple vendors and reduce the complexity of managing separate systems.

Cost Considerations

Brokers using multiple point solutions typically spend $6,000-$12,000 per month across all tools for a 20-agent brokerage. All-in-one platforms like Brokurz typically cost $500-$2,000 per month for unlimited agents, representing significant cost savings.

Additionally, point solutions require integration costs ($5,000-$20,000 per integration), training on multiple systems, and ongoing management of multiple vendor relationships. All-in-one platforms eliminate these hidden costs.