Quick Overview
How to start a white label real estate brokerage: Define your model, choose a platform (like Brokurz), set up legal entity, design your brand, configure the platform, recruit agents, and launch. Total time: 30 days. Total cost: Hundreds of dollars per month + minimal setup.
Why Start a White Label Real Estate Brokerage?
Before we dive into how to start a white label real estate brokerage, let's understand why it's the best option for most brokers:
- Complete Brand Control: Your brand, your rules
- Low Startup Costs: Hundreds of dollars per month vs $50K-$100K+ for franchises
- Fast Launch: 30 days vs 12-24 months for custom builds
- No Development Team: Platform handles all technology
- Scalable: Grow from 1 to 1,000 agents seamlessly
Define Your Business Model
Week 1The first step in how to start a white label real estate brokerage is defining your business model. This includes:
Compensation Structure
- Commission splits (80/20, 90/10, 100% with cap, etc.)
- Transaction fees
- Monthly desk fees (if any)
- Team vs individual agent models
Target Market
- Geographic focus (city, region, state)
- Property types (residential, commercial, luxury)
- Agent profile (experienced, new, teams)
Value Proposition
What makes your white label real estate brokerage different? Technology? Training? Support? Culture?
Choose Your White Label Platform
Week 1-2Choosing the right platform is critical when learning how to start a white label real estate brokerage. Look for:
Essential Platform Features
- Complete CRM and lead management
- Transaction processing
- Agent management tools
- Custom branding capabilities
- Marketing automation
- Analytics and reporting
- AI-powered features
Why Choose Brokurz
Brokurz is the #1 platform for how to start a white label real estate brokerage because we offer:
- 30-day launch guarantee
- Complete feature set included
- No development team required
- Transparent pricing in the hundreds of dollars per month
- Enterprise-grade technology
- Dedicated onboarding support
Pro Tip:
When learning how to start a white label real estate brokerage, choose a platform that offers comprehensive onboarding. Brokurz provides dedicated support to ensure your launch is successful.
Set Up Legal Entity & Licensing
Week 2Legal setup is a crucial step in how to start a white label real estate brokerage. You'll need:
Business Entity
- LLC, Corporation, or Partnership
- Business registration in your state
- EIN (Employer Identification Number)
- Business bank account
Real Estate Licensing
- Broker's license in your state
- Business entity license (if required)
- Errors & Omissions insurance
- General liability insurance
Legal Documents
- Operating agreement or bylaws
- Agent independent contractor agreements
- Privacy policy and terms of service
- Compliance policies
Important: Consult with a real estate attorney when learning how to start a white label real estate brokerage. Requirements vary by state.
Design Your Brand Identity
Week 2-3Brand identity is what makes your white label real estate brokerage unique. When learning how to start a white label real estate brokerage, invest in:
Visual Identity
- Logo design (professional, scalable)
- Color palette (primary and secondary colors)
- Typography (fonts for headings and body)
- Brand guidelines document
Brand Messaging
- Company name and tagline
- Value proposition statement
- Mission and vision
- Brand voice and tone
Digital Assets
- Domain name registration
- Website design (if separate from platform)
- Social media profiles
- Marketing materials templates
With Brokurz, you can apply your brand identity throughout the white label real estate brokerage platform: logo, colors, fonts, and messaging.
Configure Your Platform
Week 3Platform configuration is where your white label real estate brokerage comes to life. This step in how to start a white label real estate brokerage includes:
Brand Customization
- Upload logo and brand assets
- Configure color scheme
- Set up custom domain
- Customize email templates
System Configuration
- Commission structure setup
- Transaction workflows
- Lead routing rules
- User roles and permissions
- Email and notification settings
Content Setup
- Training materials and resources
- Marketing templates
- Forms and documents library
- Announcements and communications
Brokurz provides dedicated onboarding support to help you configure your white label real estate brokerage platform correctly.
Recruit Your First Agents
Week 3-4Recruiting agents is essential when learning how to start a white label real estate brokerage. Strategies include:
Recruitment Channels
- Personal network and referrals
- Social media (LinkedIn, Facebook, Instagram)
- Real estate job boards
- Industry events and conferences
- Content marketing and thought leadership
Value Proposition for Agents
- Competitive commission splits
- Advanced technology platform
- Training and support
- Marketing tools and resources
- Flexible work environment
Onboarding Process
- Application and screening
- License verification
- Platform training
- First deal support
The Brokurz white label real estate brokerage platform includes built-in agent application and onboarding workflows.
Launch & Market
Week 4Launch day! The final step in how to start a white label real estate brokerage:
Pre-Launch Checklist
- ✓ All legal requirements met
- ✓ Platform fully configured
- ✓ Brand identity applied
- ✓ First agents onboarded
- ✓ Marketing materials ready
- ✓ Support processes in place
Launch Activities
- Announce to your network
- Launch social media campaign
- Host launch event (virtual or in-person)
- Press release (if applicable)
- Email marketing to prospects
Post-Launch
- Monitor platform performance
- Gather agent feedback
- Optimize workflows
- Continue recruiting
- Track key metrics
Congratulations!
You've successfully learned how to start a white label real estate brokerage and launched your own branded brokerage. With Brokurz, you have the technology and support to scale.
Ready to Start Your White Label Real Estate Brokerage?
Now that you know how to start a white label real estate brokerage, let Brokurz help you launch in 30 days. Complete platform, dedicated support, and enterprise technology.