Overview
kvCORE is a comprehensive real estate platform developed by Inside Real Estate, primarily designed for teams and brokerages. Brokurz is a white-label platform specifically built for independent brokers who want complete brand control. Both platforms offer CRM, transaction management, and agent tools, but serve different needs.
Whether you're starting a new brokerage or evaluating brokerage software options, understanding the difference between team-focused platforms and white-label solutions is crucial. Many brokers choose kvCORE for its marketing features but later realize they need complete white-label control and predictable pricing that doesn't scale with team size.
Platform Focus
kvCORE:
kvCORE is designed primarily for real estate teams and brokerages that want a comprehensive platform with strong CRM and marketing capabilities. It's well-suited for teams that want robust lead generation and nurturing tools.
Brokurz:
Brokurz is built specifically for independent brokers who want to launch and operate their own branded brokerage. It emphasizes white-label branding, complete control, and all-in-one functionality without vendor branding.
Branding and White-Label
kvCORE:
- Some white-label capabilities available
- kvCORE branding may appear in certain areas
- Custom domain support
- Branding customization varies by plan
Brokurz:
- 100% white-label with no vendor branding
- Complete control over logo, colors, and messaging
- Full custom domain support
- Your brand throughout the entire platform
Feature Comparison
CRM and Lead Management:
Both platforms offer robust CRM capabilities. kvCORE is known for strong lead generation and nurturing features, while Brokurz focuses on comprehensive lead management integrated with transaction and commission workflows.
Transaction Management:
Both platforms include transaction management. Brokurz emphasizes seamless integration between transactions, commissions, and agent management, while kvCORE offers transaction tracking as part of its broader platform.
Commission Processing:
Brokurz includes built-in commission processing and payout automation. kvCORE may require integration with separate commission software or accounting systems.
Agent Management:
Both platforms offer agent management tools. Brokurz includes comprehensive onboarding workflows, performance tracking, and training management specifically designed for brokerages.
Pricing Comparison
kvCORE Pricing
- •$99-$299+ per user/month
- •Per-agent pricing model
- •Additional fees for premium features
- •Costs scale with team size
20-agent brokerage: $1,980-$5,980/month
Brokurz Platform
- Fixed monthly platform fee: $500-$2,000
- No per-agent fees
- All features included
- Predictable costs regardless of team size
For a 20-agent brokerage, kvCORE typically costs $1,980-$5,980/month, while Brokurz costs $500-$2,000/month with unlimited agents. As you scale to 50+ agents, kvCORE costs $4,950-$14,950/month, while Brokurz remains $500-$2,000/month. Brokurz becomes significantly more cost-effective as you grow. Learn more about reducing brokerage operating costs.
Considering White-Label Solutions?
See how Brokurz provides complete brand control with predictable pricing that doesn't scale with team size.
Schedule a DemoCustomization and Control
kvCORE:
- Good customization options
- Some limitations on workflow customization
- Platform updates controlled by vendor
- May require vendor approval for certain customizations
Brokurz:
- Extensive customization options
- Complete control over workflows and processes
- White-label branding throughout
- Flexible configuration for your specific needs
Target Audience
kvCORE is better for:
- Real estate teams focused on lead generation
- Brokerages that want strong marketing automation
- Teams comfortable with some vendor branding
- Organizations that prioritize lead nurturing features
Brokurz is better for:
- Independent brokers building their own brand
- Brokerages wanting complete white-label control
- Organizations needing integrated commission processing
- Brokers who want predictable, scalable pricing
Implementation and Support
kvCORE:
- Comprehensive onboarding process
- Training and support included
- Active user community
- Regular platform updates
Brokurz:
- Fast implementation (days to weeks)
- Dedicated onboarding support
- 24/7 platform support
- Regular feature updates
ROI Analysis: kvCORE vs Brokurz
Year 1 Total Cost Comparison
kvCORE (20 Agents)
- Monthly Cost:$1,980-$5,980/month
- Year 1 Total:$23,760-$71,760
Costs increase with each new agent
Brokurz (Unlimited Agents)
- Monthly Cost:$500-$2,000/month
- Year 1 Total:$6,000-$24,000
Same cost regardless of team size
Potential Annual Savings with Brokurz:
$17,760 - $47,760 per year
Plus 100% white-label branding and integrated commission processing
Beyond cost savings, Brokurz provides complete white-label control—your brand, not kvCORE's. You also get integrated commission processing that kvCORE doesn't include. Learn more about improving brokerage profit margins.
Real-World Scenarios
Scenario 1: Large Team Focused on Lead Generation
kvCORE might be right if: You're a large team (50+ agents) primarily focused on lead generation and marketing automation. You're comfortable with kvCORE branding appearing in some areas and per-user pricing that scales with your team.
However, consider that kvCORE costs $4,950-$14,950/month for 50 agents, while Brokurz costs $500-$2,000/month regardless of team size. You'll also need separate commission processing software.
Scenario 2: Independent Broker Building a Brand
Brokurz is ideal if: You're an independent broker building your own brand and want complete white-label control. You need CRM, transactions, commissions, marketing, and agent management—all with your branding, not vendor branding. You want predictable costs that don't increase as you grow.
Brokers choosing Brokurz save $17,760-$47,760 annually compared to kvCORE, while gaining complete brand control and integrated commission processing. Read our guide on starting a white-label brokerage.
Which Platform Should You Choose?
Choose kvCORE if you're a team or brokerage that prioritizes lead generation and marketing automation, and you're comfortable with some vendor branding and per-user pricing. However, be prepared for costs that scale with team size and the need for separate commission processing software.
Choose Brokurz if you're an independent broker building your own brand, you want complete white-label control, you need integrated commission processing, and you prefer predictable fixed pricing that doesn't scale with team size. Perfect for brokers transitioning from team leader to owner and virtual brokerages.
Frequently Asked Questions
Does Brokurz include marketing automation like kvCORE?
Yes, Brokurz includes comprehensive marketing automation tools including email campaigns, lead nurturing, automated follow-ups, and marketing analytics. While kvCORE is known for strong marketing features, Brokurz provides marketing automation plus integrated CRM, transactions, commissions, and agent management—all with your brand.
What about white-label branding?
Brokurz provides 100% white-label branding with no vendor branding anywhere. kvCORE offers some white-label capabilities, but kvCORE branding may appear in certain areas. If complete brand control is important, Brokurz is the better choice. Learn more about white-label brokerage software.
How does pricing compare as I scale?
kvCORE costs $99-$299 per agent/month, so costs scale directly with team size. A 50-agent brokerage pays $4,950-$14,950/month. Brokurz costs $500-$2,000/month regardless of team size—the same price for 10 agents or 100 agents. As you grow, Brokurz becomes significantly more cost-effective.
Does Brokurz include commission processing?
Yes, Brokurz includes built-in commission processing and payout automation. kvCORE typically requires integration with separate commission software or accounting systems, adding to your costs and complexity.
Can I see Brokurz before committing?
Absolutely! We provide personalized demos to show you exactly how Brokurz can work for your brokerage. Schedule a demo to see the platform in action and discuss your specific needs.
Related Resources
What is White-Label Real Estate Brokerage Software?
Learn about white-label solutions and complete brand control
How to Start a White-Label Real Estate Brokerage
Step-by-step guide to launching your branded brokerage
Real Estate Brokerage Software 2026: Complete Buyer's Guide
Comprehensive guide to choosing the right brokerage software
Real Estate Brokerage Startup Costs
Understand the true costs of starting and running a brokerage
From Team Leader to Broker Owner
Transition guide for team leaders becoming independent brokers
How to Scale Your Real Estate Brokerage
Strategies for growing your brokerage efficiently
Ready to Build Your Branded Brokerage?
Brokurz gives you kvCORE's marketing features plus complete white-label control, integrated commission processing, and predictable pricing that doesn't scale with team size. Join hundreds of independent brokers who've built their brands with Brokurz.